Cengage Learning E-Commerce Manager - ed2go in San Diego, California
We have an outstanding opportunity at ed2go for a Website and Ecommerce Expert who is highly motivated to join a growing company. Are you a determined strategic, development and executional lead with substantial website experience to be able to intelligently guide the business towards the right platforms, product plays, and customer experience? Do you thrive in small, active groups, and are you able to unite teams to a vision and results? If so, read on and we’d love to hear from you.
Overall, the position will guide the company with the strategic and tactical direction of our digital ecommerce efforts to drive increased direct to consumer relationships, awareness and conversion online. Reporting to the Senior Digital Marketing Manager you will:
Recommend and introduce new technologies and features to the websites to deliver an outstanding customer experience
Identify and drive the implementation of initiatives to continually increase conversion rate and revenue
Oversee A/B testing across all relevant pages in the buyer journey
Thinking through each nuance of the buyer’s journey as you create programs across digital, nurture and social channels
Oversee the management of the company websites
Manage Website Retargeting and create Process to nurture previous visitors into the sales funnel
Increase the data capture opportunities and initiate automated newsletter and promotions
Craft, analyze and communicate digital marketing metrics, KPIs, intelligence and optimization strategies using detailed spreadsheets, reports and presentations for senior management
Develop strategic, smart, and results driven initiatives geared towards brand growth for ed2go and its online properties
Coordinate multiple resources for website management; web developers, programmers, designers etc.
Participate in the planning and execution of key marketing initiatives
Bachelor's degree in Marketing, Advertising, Business, Communications, Journalism or similar required
4+ years in Ecommerce/Website Management with a proven record of implementing sales growth and innovation.
Highly commercial with an analytical mindset
Extensive IT and Digital technology experience
A track record of delivering online traffic growth, effective website development and delivering increased sales
Demonstrable commercial approach in identifying new opportunities, building supporting business cases and execution
Evaluation of new areas of ecommerce opportunity beyond current organizational thinking for increasing sales including product ideas, loyalty programs etc.
4+ Years of Google Analytics or similar
4+ years of Website CMS Management (WordPress, Hippo or similar)
2+ years of Experience with A/B testing tools like Optimizely
Requisition ID 2017-3455
Job Locations US-CA-San Diego
Posted Date 7/17/2017
Job Function Marketing