Cengage Learning Marketing Director, Mathematics & Statistics in Boston, Massachusetts
The Marketing Director for Mathematics and Statistics is responsible for achieving the revenue and digital goals for their product portfolio by developing and executing effective, results-oriented marketing campaigns. The Marketing Director provides leadership and management of a marketing team, which may include Marketing Managers, Associate Marketing Managers, and Marketing Coordinators, while also leading their team in collaborating with Product and Sales partners to achieve business objectives.
Direct team in the development of data-driven, innovative marketing plans that leverage best practices in demand gen and sales enablement. Campaigns will have a strong emphasis on customer engagement, lead generation and lead conversion.
Oversee their team’s execution of marketing plans in collaboration with Integrated Campaigns, Demand Gen, and Marketing Services teams.
Have a deep understand of current marketing tools and tactics and lead their team in executing integrated campaigns.
Collaborate with Product as integral part of the product development team, attending all key strategy meetings to influence the direction of the portfolios during development and ensure market advantages and differentiation. Work with GPM to identify and test product ideas.
Hold team accountable to providing market analysis which results in the identification of growth opportunities and effective positioning and value propositions, and how those translate into financial growth and long-term brand advantages.
Provide thought leadership on pricing, business model strategies, and setting business goals for assigned portfolio.
Collaborate with Sales, and lead marketing team in providing strategic support to Sales in opening and closing business.
Direct team in the development of effective sales enablement strategies, tools, and tactics to empower the Sales team to be successful with their product portfolio.
Lead high performance team to achieve operating and strategy goals through ongoing feedback, coaching, training, and support. Perform all recruiting and hiring.
Ensure that broad, Cengage marketing and corporate strategies are accurately reflected and supported by marketing efforts for the portfolio.
Work with senior Marketing leadership on the analysis and creation of marketing strategies across the organization.
5+ years marketing experience
BA or BS
Demonstrated strategic agility. Proven record with strategy creation and execution.
Strong attention to detail and organization skills.
Experience organizing and successfully running major events.
Strong sense of navigating social networks to drive results.
Excellent oral and written communications skills (strong presentation skills a must). Ability to motivate and inspire different audiences.
Drive for results. “Can-do” attitude and persistence.
Interpersonal Savvy. Outstanding communication skills along with the capacity to work within corporate and entrepreneurial environments.
Ability to champion and execute new and innovative approaches, ideas, methods, processes, products and services.
Strong negotiation and influence skills across multiple stakeholder groups. Proven team player in a fast paced environment.
Ability to effectively lead and manage teams to high degree of success.
Demonstrated success in leadership situations and decision-making.
Demonstrated success using analytical skills and critical thinking to formulate strategic direction.
Undergraduate degree in Business, Marketing, or Communications, or equivalent theoretical depth.
Experience working in Higher Education.
Requisition ID 2017-3418
Job Locations US-MA-Boston
Posted Date 7/5/2017
Job Function Marketing